Southeastern Tire first opened its doors in 1950. The late Roy Rowlette and Bill
Crowder founded it. The business originally was Southeastern Tire & Oil and was
located off of Bridge Avenue next to the railroad tracks. After experiencing moderate
growth, the business split into Southeastern Tire & Southeastern Oil. At this time,
Southeastern Tire moved to 316 North Front Street right off the square. The move
took place around 1960 and Roy Rowlette became the sole owner.
Nearing retirement in 1971, Mr. Rowlette sold the business to a couple of young
businessmen. Leonard Anderson and Nelson Armstrong began operation of
Southeastern Tire in April of 1971. Through the seventies, Southeastern Tire grew
along with Murfreesboro.
A wholesale department began at Southeastern Tire and was operated by Roy
Rowlette’s brother Hargis Rowlette. In 1976, a recapping shop opened on Maney
Avenue where Lane Cleaners was formerly located.
In September of 1983, Nelson Armstrong became the sole owner of Southeastern
Tire. As a result of growth and lack of space, a warehouse for tires was built on
Burton Street in 1985 with storing capabilities of 3,000 tires. During the mid 1980s,
the business experienced rapid growth.
As a result of growth in the retail and wholesale divisions, a tire warehouse was built
at 1406 NW Broad Street in 1990. It was from this location that Southeastern Tire
operated its wholesale business. The progress in Murfreesboro prompted
Southeastern to move its retail business to this Broad Street location, and it is here
where it runs its retail and wholesale operation today.
Southeastern Tire owes its growth and success to our hard-working employees and
many loyal customers of Murfreesboro and Rutherford County. Over the years the
business has grown with Murfreesboro, but some things will always remain the
same: honesty, integrity, and golden rule service that you have trusted since 1950.
1406 NW Broad Street ● Murfreesboro, TN 37129 ●Phone: (615) 893-5554  
Fax: (615) 893-5595 ● Wholesale: (800) 957-2725
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