Southeastern Tire Service, Inc.
Proudly Serving Murfreesboro & Rutherford County Since 1950
1406 NW Broad Street ● Murfreesboro, TN 37129 ● Phone: (615) 893-5554  
Fax: (615) 893-5595 ● Toll Free: (800) 957-2725
Southeastern Tire first opened its doors in 1950. The late Roy
Rowlette and Bill Crowder founded it. The business originally was
Southeastern Tire & Oil and was located off of Bridge Avenue next
to the railroad tracks. After experiencing moderate growth, the
business split into Southeastern Tire & Southeastern Oil. At this
time, Southeastern Tire moved to 316 North Front Street right off
the square. The move took place around 1960 and Roy Rowlette
became the sole owner.
Nearing retirement in 1971, Mr. Rowlette sold the business to a
couple of young businessmen. Leonard Anderson and Nelson
Armstrong began operation of Southeastern Tire in April of 1971.
Through the seventies, Southeastern Tire grew along with
Murfreesboro.
A wholesale department began at Southeastern Tire and was
operated by Roy Rowlette’s brother Hargis Rowlette. In 1976, a
recapping shop opened on Maney Avenue where Lane Cleaners
was formerly located.
In September of 1983, Nelson Armstrong became the sole owner of
Southeastern Tire. As a result of growth and lack of space, a
warehouse for tires was built on Burton Street in 1985 with storing
capabilities of 3,000 tires. During the mid 1980s, the business
experienced rapid growth.
As a result of growth in the retail and wholesale divisions, a tire
warehouse was built at 1406 NW Broad Street in 1990. It was from
this location that Southeastern Tire operated its wholesale
business. The progress in Murfreesboro prompted Southeastern to
move its retail business to this Broad Street location, and it is here
where it runs its retail and wholesale operation today.
Southeastern Tire owes its growth and success to our hard-
working employees and many loyal customers of Murfreesboro and
Rutherford County. Over the years the business has grown with
Murfreesboro, but some things will always remain the same:
honesty, integrity, and golden rule service that you have trusted
since 1950.
Old Front Street Location 1981
Front Street Location 1994
Hanging of the sign on Broad Street
Location August 1995
Current store front
History